Lesson 2 Style – Beauty and Functionality

About style - it's first and the most important

To choose the right style of the eyebrows is the first and the most important step of your work. All clients are different, and it would be naive to believe that one style of eyebrows could fit everyone.

First of all, you should find out the reason your client wants to have eyebrows done. I call it Motivation.

I define 4 types of Motivation: Beauty, Social Status, Functionality, Unique Personality.

Each client combines all of these ''motivations'' but one or 2 of them will be predominant.

• Beauty Motivation. People with dominant beauty motivation care deeply about their appearance. These people take great care about the way they look, about outfits, accessories, the way they are speaking, etc. Bottom line-They want to look attractive and draw attention.

• Motivation Functionality. For some reason ( work, family life, professional sports, lifestyle, personality or health issues) these women do not have the time or wish to do makeup or choose PMU as a low maintenance option. Bottom line- most of all they value comfort and convenience.

• The Motivation- Social Status. Due to the work position, family status, religion, family values or personality these people can not allow themselves to look light-minded, vulgar or overly sexy. Often these types of clients work as lawyers, doctors, teachers, politicians, businesswomen, etc. The bottom line- their looks should match their position in society.

• The motivation of Personality. These people have their own ideas about the way they like to look. They do not care about current trends or fashion much. These are one of the most complicated to work this. Good news-you won't meet many clients like this. Most probably their eyebrows won't be a conventional type and you will have to spend time with them to work out the way their eyebrows should be like. Bottom line- a challenging type of client with uniques style and preferences.

• For women with Functionality Motivation, looks do not pay a big role in their lives. Normally they get up, brush their teeth, comb the hair and they are ready to go. They do not want to waste time and energy on making themselves look beautiful. In the contrary, for a woman with motivation Beauty is simply unacceptable to go out without some makeup on or in a bad looking outfit. They do not mind to invest time, money and energy into their looks. The motto of Beauty motivated person is- ''Do all you possibly can to look great''. For example, they would let their eyebrow hair to grow and dye them if necessary to make them look more attractive.

• The thing you should know about Beauty motivated clients- most of them gonna ask you to add more color when they show up for the touch-up procedure. In the beginning, they ask for the natural-looking brows but what they truly desire is dramatic looking eyebrows. Beauty motivated people can look different ways: Romantic or Boho look, can have aggressive sexy look or vamp look, can look bold or sweet, it depends. The main thing Motivation Beauty eyebrows should have the ''makeup'' look. In this case, the Beuty Motivation will dominate the Convenience and for an outstanding result, the client may even dye the eyebrow hair. Beauty Motivated people do not change much under any circumstances. They may take care of themselves less if, for example, the woman has a baby, but even in this case they will try to look their best. Many women are 50/50% Functionality and Beauty type. They love to look pretty but they prefer low maintenance options same time. Again, Beauty looks can vary: tender or sexy, classy or crazy. But the idea behind all these looks is the same- all these people want to look good and are ready to work on it and maintain it.

This lady, for example, wears make up every day and would not be interested in Powder style brows.

But this angelic looking lady would most probably prefer the tender look of Powder brows.

This is the healed soft Powder brows.

• The problem is that Powder Brows look very natural and for some Beauty motivated girls is not enough, they want more dramatic looking brows. As I said before 90% of them ask for ''a little bit more color'' when they come back for the touch-up procedure.

This one is a healed fancy ombre brow.

• Women who are Functionality motivated for some reason choose not to care about their looks much. They might have no time, or simply wish to look fancy. These women seldom have their hair colored, and in general, they seldom go to beauty salons to have something done. They do not wear much makeup or do not wear any at all, dress up in casual or sporty style, love grey, and black outfit apparel colors. They prefer natural fabrics, do not carry luxury handbags. So if you make fancy eyebrows to such a client it might look or even ridiculous. The woman will become a ''background'' for her eyebrows, as nothing but her brows will catch your eye. There is no chance that she gonna start wearing makeup to match her lovely bright eyebrows. If she did not wear makeup for many years before the procedure she will not change. These types of women wear makeup on very special occasions only, for her child's wedding ceremony or something like that. In this case, you need to make sure that the eyebrows will look natural on the face and match the whole ''picture''. Also, make sure that client won't need to make any effort (apply makeup or dye the hair) to match the new eyebrows. Because they simply won't do it! You should not make fancy PMU eyeliner to a woman who never applies any mascara to her eyelashes nor should not you make bright-looking PMU on the lips to someone who does not wear any makeup either.

• Look at these lips as an example. I love this work but they look pretty fancy when healed. And to make them look proper you need to apply some lip gloss every day. But the girl who got this PMU done is a typical Functional one, and she is a very casual looking girl.

• She wears no makeup, makes no hairstyle, sporty clothes, etc. How do you think, would she care about her fancy lips? Of course not!

And as a result, she asked for the lips PMU removal after 2 months after the procedure. And as you know is not easy to remove PMU.

• When a client is Functionally motivated, it might be better to remove the old PMU first. Why?

Because she will never dye her natural hair regularly to match the eyebrows. In this particular case, we should remove both eyebrow ''tails'' and cover it with natural PMU which gonna match the natural hair color of the client.

• Here we see a client who has done 3 PMU procedures: eyebrows, eyeliner, and Full Lips PMU. She is a Functional + Beauty motivated person. She looks good without any makeup on.

• I met this woman in a park 2 years after I have made her eyebrows, lips and eyeliner. She is also Functionally + Beauty type.

I recommended her to refresh the color every year but she would not do it. I have used a very steady pigment for her PMU. Because I knew she was Functionally predominately and that she would not come back in a year. I was right.:) She actually got oily skin, but the brows are still there. And yes, they are not red after 2 years. Why?

Because I used the Tattoo Ink mix.

--Ok next--

This girl is a 100% Functionally Motivation type of girl with light blond natural hair and brows. I have asked her if she would dye her brows every two weeks to match the pigment. She looked astonished and said- ''No, why would I do that when I have PMU eyebrows done??!''. Most people believe that if they pay for PMU eyebrows done they can forget about taking care after their eyebrows forever!

I colored her eyebrows with Henna and explained to her that this will make her brows look1-2 tones darker and that it is easy to do at home on her own.

One week later she sent me some selfies and wrote that it looks really nice but she is too lazy to color her eyebrows with henna regularly. But at least she knows the way how to do it now. I also explained to her that with such a bright brow she will look like a '' walking advert'' of my work. Look at this picture and you see that only her eyebrows and scarf are standing out.